The law that regulates advertisements!

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It is vital that your advertisements comply with the law. Advertising is regulated by a mixture of legislation and self-regulation. You could suffer negative consequences if you get your advertising wrong. This could include: Bad publicity which damages your reputation and brand. Censure (severe disapproval) from regulatory bodies such as the Advertising Standards Authority (ASA), […]

Your rights as a consumer!

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The Consumer Rights Act (CRA) 2015 governs the sale and supply of goods, services, and digital content to consumers. A consumer is defined as ‘an individual acting for the purposes that are wholly or mainly outside that individuals trade, business, craft or profession’. However, an individual is not a consumer when the sales contract is […]

When can a consumer cancel an online contract?

online shopping

With regards to products being purchased online the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (CCR’s) shows that consumers should be given extra protection. This is because they will not have the opportunity to inspect the goods until they receive them, in contrast to when a consumer shops on the high street in […]

Offering a sales promotion?

online shopping

Sales promotions are seen everywhere, money off, two for one offer, free items with certain orders, time limited offers, prize draws, or competitions. They are valuable marketing tools which can incentivise consumers to purchase a product, purchase more products or, to build/maintain brand awareness. Overall, they can drive up sales volumes. However, when offering a […]

Regulations you should be aware of!

online shopping

If you are conducting your business online, then you should be aware several regulations to abide by. The English law that governs the conduct of online business is set out in several different statutory instruments. Some are specific to online trade whilst others apply to all business activity. This area of law has been increasingly […]

What you should be aware of when doing business online

If you are conducting your business online, then you should be aware of several regulations to abide by. The English law that governs the conduct of online business is set out in several different statutory instruments. Some are specific to online trade whilst others apply to all business activity. This area of law has been […]

Do you direct your marketing at other businesses?

Although most marketing is directed at consumers, a large amount is directed at other businesses. The Business Protection from Misleading Marketing Regulations 2008 (BPR) are the business equivalent to the Consumer Protection from Unfair Trading Regulations 2008 (CPR) and they have some common elements. The BPR prohibits advertising which misleads traders. Regulation 3 states advertising […]

What legislation controls e-commerce?

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There is a lot of legislation that governs a business operating on the internet. Some of which is based on European Union (EU) legislation. The following is a list of some important legislation that controls e-commerce: The Electronic Commerce (EC Directive) Regulations 2002 – Among other things it states the information that must be given […]

Do you use direct marketing?

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This article is a brief guide to the rules on unsolicited electronic direct marketing communications such as text, automated calls, live calls, fax, and emails. These rules apply to corporate bodies and individuals under the Privacy and Electronic Communications Regulations (PECR) 2003 and the main features of the General Data Protection Regulations (GDPR) and the […]

What are the banned commercial practices?

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Schedule 1 of the Consumer Protection from Unfair Trading Regulations 2008 (CPUT) contains a list of 31 prohibited practices. These practices are (in all circumstances) unfair and therefore banned outright. The 31 practices are as followed: Code of conduct signatory claims. This is claiming to be a signatory to a code of conduct when the […]